Updated: May 10, 2021
You can make the best music with great quality, memorizing lyrics and a strong beat, but none of that matters if no one knows about it. Marketing is an essential part of a musician's music career. Here are 5 tips to get you started on your own. Hopefully, they help you gain more followers and raving fans to the point of getting paid for your craft. If you have questions or need more information, please reach out to us at Independent Variable. We love connecting with artists.
Tip 1 - Be Consistent and Committed to Documenting Your Life.
Social media platforms each have different algorithms, however, for the most part, posting consistently is a major part of all of them. You need to post multiple times a week, including stories, lives, reels, videos, pictures and feed posts. Even when you think you don't have anything interesting going on, post something. You need to be committed to the lifestyle of documenting your life constantly. Some examples:
Take a picture of your new fit.
Record a snippet of you writing a new song.
Go to the recording studio.
Practice singing or playing your instrument.
Be consistent and committed.
Tip 2 - Learn Who and Where Your Raving Fans Are.
Marketing costs money and time. Don't waste it by trying to capture the world. The sad reality of it, not everyone is going to like your style of music. You need to focus on those who do and push them to tell their friends. Important things you need to learn about your ideal fan:
Where do they listen to their music?
Where do they gravitate? Country bars? Clubs? Poetry slams?
What similar artists do they listen to?
The more you know about them, the easier they will be to convert into raving fans! Utilize test campaigns to figure out as much as possible. Once you have a good understanding of who they are and where to find them, then you're ready to market effectively.
Tip 3 - Research Market and Generate a Plan.
Creating a marketing plan and budget will make life a lot easier in the long run. Figure out the plan for every single release as well as for your entire project, whether it's an EP or a full album. What is the concept behind it? Is it marketable?
Once you have the entire plan and dates determined then you need to think about the strategies and tactics. What platform will you post on? When and what content will work best?
There are a lot of things to think about besides just throwing your song on a distribution platform. A well-determined plan and budget help ease a lot of tension around a new project release.
Tip 4 - Send your Music to Blogs, Playlist Curators and Press Outlets.
Music blogs, playlist curators and press outlets can help you gain great exposure for little to no money. However, it is a lot tougher than you think to capture their attention. They are constantly overwhelmed with independent artists and labels reaching out to them. This is why it is essential to practice your email pitch and press release writing skills. Come back to IVMLeague.com for a future post all about how to write your email pitch and press releases.
UPDATE - Check out our article on How To Draft a Successful Email Pitch
Tip 5 - Capture the Attention of a Good Manager.
We all figure out what we're good at and what we struggle with. Hiring someone with experience to focus on the business side of your music career can be more effective than you may think. They can help you navigate marketing, press, record deals, distribution and so much more, just so you can solely focus on your true calling - the music. A good manager has your best interest at heart and wants you to succeed to the fullest. The best marketing tip we can give you is to hire someone in your corner to push your music to its potential.